30 Years Stronger Together

Golden Beverage Company Celebrates 30^th Anniversary

Ogden, Utah - Golden Beverage Company, a leading beverage distribution enterprise in Northern Utah based in Ogden, is celebrating its 30^th anniversary under current ownership and management. In October 1994, Terry White and Doug Strain purchased a small Coors Brewing Company distributor serving Northern Utah out of a challenging warehouse on 12^th Street in Ogden. It had grown slowly over the prior couple of decades under three management groups, but Doug and Terry thought it had real potential, with great brands and great people in a market area with growing population.

Over the next 30 years, Golden expanded its brands and diversified its product offerings, continued to increase its workforce to nearly 100 people in the local community, developed the expertise of the Company’s team, continually improved service to retail customers in the market area, expanded its facilities and grew revenues many times over, becoming the market leader in Northern Utah.

In 2002, Golden purchased the Miller brands in the greater Ogden area and acquired those brands in the Cache Valley a few years later. The Company also purchased the Pabst brands and added some Heineken brands to those already in its portfolio, along with many fine craft beers and non-alcoholic products.

Golden also moved to a larger warehouse on B Avenue in 2002 until they outgrew it and moved again to their current significantly expanded facilities in the Ogden Industrial Park in 2020.

Along the way, the Company and its team have been recognized by their suppliers for service excellence, notably earning two Miller High Life Achievement Awards, seven Molson Coors Presidents Awards as a top performing distributor in the nine state Central Region and, most importantly, two Molson Coors Founders Awards for the best distributor performance in the USA. Golden was the second company to win two Founders Awards and remains one of only three such distributors in history nationwide.

In addition, Golden’s team received an excellent quality score on its most recent annual Molson Coors quality audit. This resulted from an intense effort and focus on quality by all of the Company’s team members, both in the field and in the warehouse, and is an excellent example of the dedicated teamwork that is a hallmark of the culture at Golden Beverage Company.

All of these accomplishments have been the result of the outstanding efforts of many loyal team members, several of whom have been with Golden Beverage for many years. The Company’s growth and success are the result of those efforts, and Golden’s management is extremely proud of their team’s accomplishments.

The entire Golden Beverage team also recognizes and appreciates the Company’s great suppliers, many fine retailer partners throughout Northern Utah and, perhaps most importantly, the many loyal consumers of its products. We are proud to provide excellent service and economic opportunities in our Northern Utah community

Cheers to Golden Beverage Company’s 30^th anniversary! The Company looks forward to many more years of success as the best beer and beverage distributor in Northern Utah and one of the best in the country.

Go to Market

Golden Beverage Company, LLC has a traditional culture that we call “The Beer Basics.” This beverage selling and service program has shown proven results over the years. Golden Beverage has been recognized with multiple performance awards from small to large breweries and many quality non-alcohol beverage supplier partners.

Golden Beverage goes to the market as the leader in both sales and innovation. Each department is led by a strong management team. Our Pre-Sell Account Managers call on a mix of convenience stores, independent grocery stores, drug stores, and key on-premise accounts. Also, we have specially experienced account managers who exclusively call on specific major chain convenience outlets and select high-volume on-premise accounts. Our Impact Salesmen call on large format Chain Grocery stores. The grocery routes are designed for an everyday call schedule so our Impact salesman can be the daily in-house go-to Beer and N/A beverage person and the beverage leader in the store.

Our in-house Marketing team is another part of what makes Golden Beverage unique in our market. They work closely with our sales team and with our retail customers to promote our brands by utilizing our state-of-the-art sign-making facility and producing quality custom product signage.

Golden Beverage is passionate about what we do, and we are the leader in the Northern Utah beverage market.

A graphic showing the three tier distribution system.

Our Team

Executive Management Team

A group of people sitting at a table with laptops.

Kyle DeCorso - V.P. Chief Operating Officer
Terry White – President & CEO
Heather Wright – V.P. Finance & Administration
Doug Strain – Director Emeritus – Founding Partner

Sales Management Group

Orlin Hansen - Large Format Sales Director
Jeremy Dearden - V.P. Sales Operations
Erik Hinds – Sales & Promotions Director

Three men standing in front of a wall full of coors light.

Sales Team Supervisors

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Slater Benson – Impact Sales Supervisor
Jamon Deuel – Impact Sales Supervisor
Josh Peterson - Pre-Sell Supervisor
Kendel Colton - Pre-Sell Supervisor

Operating Line Managers

Josh Beatty – Draught Beer Manager
Ian Holdeman – Delivery Manager
Jim Foit – Warehouse Manager
Taryn Rutherford – Office Manager
Kasie Himes - Marketing Services Coordinator
Jim Erickson – Product Quality Manager
Chris Gandelman – Craft Brand Manager / UDABS

A group of people standing in front of beer cans.

Awards

Golden Beverage Company, LLC has been fortunate to have achieved many honors from Miller/Coors over our 30 years, highlighted with the most recent achievements being the 2015, 2016, 2017, 2018, 2019, 2022, and 2023 Presidents Award winner as top performing Distributor in our nine state Region. These achievements were topped of with the prestigious Miller/Coors Founders Award in both 2018 and 2022, Our company being recognized as the top performing Distributor in the USA for those outstanding years. Golden Beverage Company LLC sales and distribution strengths have been measured and rewarded many times by the majority of our supplier partners.