To create Stella Rosa Wines, the Riboli Family chose the region of Asti, a providence in Piedmont, Italy, as the source for its aromatic grapes, which have become the hallmark of the Stella Rosa style of wines.
The area of Asti has particular significance to the Riboli Family, as it's the birthplace of the family Matriarch, Maddalena Riboli.
The first Stella Rosa Wine was Moscato D' Asti, which has become a flagship of this time. Soon after, Stella Rosa Rosso was created – The brand's first semi-sweet, semi-sparkling red wine blend and the first of its kind to be brought to America from Asti. The rapid phenomenal successes of these two wines began the lineage of Stella Rosa, which now boasts 20 distinctive flavors.